Content Involvement for SEO

Involvement. Search systems, especially Google, pay more and more attention to the indicators of involvement and user experience. You can positively affect these indicators by making sure that your content responds to the user's request, it (content) is really useful, interesting and you can interact with it. Make sure that the pages are loaded quickly and do not contain unnecessary design elements or, for example, overly aggressive advertising over content.

“Sharability” or “Possibility of joint use”, i.e. The ability to share this specific content on social networks.

ALT attributes

The way you mark your images can affect not only how search engines perceive your page, but also on the volume of search traffic generated by the search for images on the site.

The ALT attribute is an HTML element that allows you to provide alternative information for the image if the user cannot view it. Your images may break over time (files are deleted, users cannot connect to the site, etc.), so the useful description of the image can be important in terms of ease of use in general. It also gives you another opportunity - in addition to content - to help search engines understand what the page is about.

It is not necessary to “fill” Alt with key words. It is enough not to miss him and try to give a complete and accurate description of the image (imagine that you describe it to someone who does not see it-that’s why the alt attribute really needs!). You can read more about the attributes of ATL and Title for pictures in the Google Help.